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In addition to Ocasio-Cortez, the boycott gained support after being boosted on social media by prominent figures including Lin-Manuel Miranda, former Housing and Urban Development Secretary Julián Castro, and celebrity chef José Andrés.

“Their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain,” Castro tweeted. “Americans should think twice before buying their products. #Goyaway”

Unanue refused to apologize for his comments and claimed that the criticism was a “suppression of speech,” while conservatives launched campaigns to support the company in reaction to the boycott call. A GoFundMe campaign aiming to “stop cancel culture” by purchasing Goya products and donating them to food banks raised over $330,000.